Clay Warren

Jan 13, 2021

Stop Pretending You’re a Digital First Company

It’s been close to eleven months now that world has been fundamentally altered because of COVID-19. During this time, we’ve seen a rapid, historical, yet primarily forced digital transformation. In fact, some studies suggest that digital transformation has been accelerated by as much as six years over this time period…

Digital Transformation

4 min read

Dec 30, 2020

Stop marketing your product features!

Do you really know what your customers care about? Far too often, I see brands continue to market their products by highlighting the best features they believe appeal to their target consumer. What these brands and their marketing teams are failing to realize is that consumers couldn’t care less about…

Marketing

3 min read

Marketing leader at Microsoft, Adobe and Qualtrics. Experience helping brands develop marketing strategies that exceed revenue targets. Love business strategy.

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